PR, Public Relations, is the planned efforts of the institutions to establish and develop strong ties with the public, such as customers, workers, partners, public circles or in the broad sense, to position itself around it, to introduce it to the society and to guide its attitude by evaluating the public responses. PR includes the work done to regulate the identity and behaviors of the institution and to obtain a respected view of the institution in the eyes of the public. Public relations is basically the reputation management of institutions and individuals.
Public Relations is a specialty of reputation. The purpose of Public Relations studies is to protect, support, increase reputation and to influence thought and behavior styles.
Various studies are carried out in order to increase the public awareness of an institution, to determine the image of the society and to draw a better image. Thanks to these studies, institutions can act more consciously, communicate more effectively with the target audience and increase their success.
A good reputation cannot be earned suddenly, it must be carefully developed and managed with integrity. Because if the messages given are incompatible with the facts, the institution will lose its reputation. Protecting and managing corporate reputation must provide tangible benefits to the organization. It would be wrong to think of public relations work as a short-term campaign just like the launch of a new product. It should also play a role in establishing long-term plans and strategies of the institution.
A good PR study:
- Gives reputation,
- Increases your popularity,
- Makes it easier to work towards the target audience,
- Ensures an efficient union resulting from team work,
- Allows you to be among the few names in the work you do, to get ahead of your competitors,
- Makes it easier for you to identify and correct missing and defective aspects of your works,
- Ensures you to produce content and products for the demands of the target audience.
As Oset Group, we collaborate with JOY PR, which has successfully completed many projects from election campaigns to product promotions, from movies to TV series, in the fields of Production, Promotion and Public Relations.
